My First Million: Miracle Drugs, Sam's Secret Strategies, Good Storytelling, and More

I love testing everything, and I'm not opposed to injecting myself with stuff in order to

test it.

I love new technologies.

There's clinical trials.

They go phase one, phase two, phase three, phase Sam.

That's actually how drugs get to market is after phase three, they go straight to Sam's

body.

Dude, I said earlier in the podcast, if I drive a place that has the world's best coffee,

I'm testing it.

If I see this thing that says zero symptoms, miracle drug, I'm testing it.

I feel like I can rule the world.

I know I could be what I want to put my all in it like the days off on the road.

Let's travel never looking back.

Welcome back.

Greatest podcast in the world, a decision to click play, and now you're going to learn

things.

You're going to laugh.

You might even get a little teary-eyed at the 42-minute mark.

That's a prediction, by the way, because we haven't got there yet.

Yeah, but that's like the whole point of the podcast is like predicting things.

But your sweatshirt looks great.

Is that like, that's kind of who you are.

You're that stupid dog who's so stupid.

Is he stupid or is he a monk?

So one of my business partner, Joe, he's got that framed on his wall because this is who

I am.

I am calm when there's fire.

You know what?

I'm out on, by the way.

I am out on the graph that's like, this is what you think progress looks like.

This is what progress actually looks like.

And it's like a squiggly line instead of the straight up and to the right line.

I'm out on that.

What's it look like?

No, it's correct.

I'm just out on the graphic.

We know.

If you don't know that by now, if you're over the age of 25, you actually have to report

that comment as spam when you see it on LinkedIn.

You can't like it.

You have to say, flag this as redundant.

Learned this 15 years ago.

I got it.

The first time I saw it, I got it.

Never needed to see it again.

Dude, I haven't ran Facebook ads in a couple of years, but when I did, I think that if

just one person clicked flag as spam, that had a meaningful difference on the ad.

Is that still the truth?

I don't know.

Cause that's hard to say.

It's hard.

It's like a black box now.

So it's really hard to know.

But dude, you got to just fire up the old ad manager once in a while.

Take it for a spin.

Well, what I used to do is any competitor, I would always click flag as spam.

Yeah, I was going to say, there's only one reason you know that.

Yeah, I would do it.

I would do it constantly because when I was running the ads, like I would have an ad

set that got seen by like 10 million people.

And I would notice like if two people clicked flag, that would actually make a meaningful

difference in the CPM and click through rate.

And so whatever I learned that, I'm like, oh, every time I see someone I don't like,

flag, flag, flag.

It's honestly a miracle morning brew succeeded given that you were doing this credit to them

actually credit eight accounts just to flag them.

All right.

Let's wait before we get in, we do have to remind everyone about the gentleman's agreement.

Well, in fact, what you were saying about reporting things and clicking buttons, it

just did remind me of the gentleman's agreement.

And what is the agreement?

I think of it as a firm handshake done digitally between two gentlemen and one gentleman says,

I will provide an unlimited free flowing all you can eat buffet of content for the low

price of $0 as long as you go to YouTube, you type in my first million and you click

subscribe.

And I'm not just saying that so we get more subscribers.

I'm saying that so that you get more of the content that you need.

I'm just looking out for you.

And so that's just what one gentleman does for another.

We dedicate our lives to this podcast.

You spend 15 seconds to click subscribe.

It's like, that's the gentleman's agreement.

We can't go to your computer and check that you're doing this.

So if you watch more than one episode, you owe it to us.

And that's just the agreement.

Yeah.

It's more like a Santa, you know, naughty or nice list thing.

You just need to do it just in case.

So please do that for us.

We work hard on this.

All right.

Everyone, today's episode is brought to you by marketing against the grain.

If you want to know what's happening in marketing, then this is the podcast for you.

The hosts are Kit Bodner, who's HubSpot CMO and Kieran Flanagan, who's HubSpot's SVP

of marketing.

And now they share their unfiltered marketing expertise.

One of my favorite recent episodes was called Why Creators Are Disrupting Marketing.

Kip and Kieran talked to Steph Smith, who's been on my first million a ton, about all

things creator economy.

They asked her how you could find a niche audience, how to create great content for them

and how to monetize that content.

And if you know Steph Smith, you know, there's no one better at that kind of stuff.

So if you love marketing, you want to know what's happening at the cutting edge of the

world of marketing.

Go listen to marketing against the grain wherever you get your podcast.

Semi-glutide.

You want to talk about this?

I want to say a couple of months ago, Sam goes, dude, I'm getting an insane, it's after

the recording.

After the recording, Sam usually unloads like one or two just bombshells.

And he's like, dude, I'm getting an insane shape right now.

I'm taking these drugs.

And I was like, what?

And he's like, yeah, I took this stuff.

It's dude, it's amazing.

I don't want to eat any sugar anymore.

Hold on.

Hold on.

We have to let me set a little bit of the stage here.

So I like testing new products, and that oftentimes includes body stuff.

I'm just a fiend for testing stuff.

I love testing everything.

And I'm not opposed to injecting myself with stuff in order to test it.

Just like I'm not opposed to buying a $2,000 thing to test it.

Like I just, I love new technology.

There's clinical trials.

They go phase one, phase two, phase three, phase Sam.

That's actually how drugs get to market is after phase three, they go straight to Sam's

body.

And I said earlier in the podcast, if I drive a place that has the world's best coffee,

I'm testing it.

If I see this thing that says zero symptoms, miracle drug, I'm testing it.

So okay.

So we'll explain what this is.

So there's a, there is a set of drugs actually.

So I don't even really know the medical stuff here, and I don't know how to pronounce anything.

So you correct me where I'm wrong.

But well, first of all, let's, let's preface this saying none.

This is 100% bro science and we're like Wikipedia article and like three podcasts deep at best.

So take everything what we're saying with a grain of salt.

Yeah.

Yeah.

Yeah.

Don't do anything we say.

Okay.

Continue on.

So basically the background of this is there was this drug that was created to help with

diabetes.

And the way this works is sugar cravings basically come from like a blood sugar imbalance.

So like when you eat sweets or carbs or drink alcohol or something like that, your body

releases insulin and that like lowers your blood sugar to a lower level.

But like when your blood sugar goes up and down, that makes you crave it more.

So if you've ever noticed that like you get off sugar or like carb heavy stuff for 30

days, or you're like by week two or three, you're like, great, I don't actually crave

it anymore.

But if you just taste it really, you're like, I need more, I need more.

And so there's this series of drugs that have been created for diabetes and you inject a

very small amount of liquid and you do it once a week.

And they did this trial about, I forget how many years ago, but they tested it with like

three or 4,000 people and they gave people this drug.

And originally it was used for diabetes, but then they tested it for weight loss and they

gave people this drug and they noticed that when they injected it in their body just once

a week over the course of around a year, they lost roughly 15% of their body weight.

So what's that mean?

If you weighed 300 pounds, and this was for like obese people, if you weighed 300 pounds

on day one by after one year, you weighed what's that 45, you lost 45 pounds in one year.

And people were talking about this and they're like, this is the craziest drug I've ever,

I've ever take because basically it's an early drug.

So we're not sure entirely of the side effects.

So this is like the big, the big downside.

But like for the most part, the side effects were like my stomach hurt, I had some diarrhea,

but then after like two weeks, that shit went away.

And so this drug, what it does is when you eat bad food, like a sugar or something like

that or carb, you can just eat a little bit of it and you feel full and you don't crave

it anymore.

And that makes it really fascinating.

So ultimately what it does is it lowers your calorie intake from like, you know, eating

3000 calories a day is pretty easy for some people.

Now it's like, no, I feel super full after 2000, I don't crave anymore food.

Right, and this drug is being taken, the different forms of this drug, it comes as like Osempic

or Wigovi or there's like all these, like kind of the brand names of this same drug

or it's class of drugs.

And it's being taken by tons of Hollywood celebrities, tech, kind of like tech people

like Elon Musk.

Elon Musk takes it.

Elon Musk said he was taking it.

Who else?

There's a bunch of people that have kind of said that they're taking it.

Dude, like basically what's going on with this drug is people were using it for diabetes.

And then a couple of really famous people, including Elon, I think there's, I think the

Kardashians said they took it.

And once that happened, then like the rest of the rich and famous started taking it.

And so like the woman from the office, the Indian lady, Mindy or something like that.

Oh Mindy Kaling, yeah.

Yeah, there's a lot of people who think she's on it because she just lost a ton of weight.

And then the New York Times and the Wall Street Journal separately each wrote articles saying

out in the Hamptons and out in LA and Hollywood, everyone is on this drug and everyone automatically

like it looks 20 pounds thinner than they did six months prior.

And it's causing a shortage for the people who need it for diabetes.

Yeah.

Oat milk is out and ozempic is in.

That's right.

So, okay, so this is, this is what's going on.

So you told me about this a few months ago.

And like most things, I'm just like, I don't know what Sam's talking about.

Sounds a little crazy.

I'm just going to sit this one out and see what happens.

And I hear about it again.

Then I heard about it through one of the brand names.

I didn't actually realize they were talking about the same thing you were talking about.

Who?

Who was talking about it?

Dude, I can't tell you how many random places I have heard this.

And then I'm on TikTok and there's a TikTok doctor talking about it.

And I click the comments and literally the comments are all people with diabetes who

are like, this is why I can't get my drugs like what's going on.

So there's a ton of people with diabetes that are like experiencing because there's

a shortage of access to these drugs right now.

So they're trying to try to keep up.

So okay.

Where do we want to go with this?

So there's a couple of things.

So basically, you were ahead of the curve.

You told me about it a couple of months before I started hearing about it.

It's still not fully out there.

I wanted to talk about it now because I think three to six months from now, this is going

to be like a household name.

A lot of people are going to know this because it's going to be on CNN, Fox News, people are

going to talk about it.

More celebrities are going to come out about it.

There's going to be controversies about it.

There's going to be all sorts of things.

So we want to call our shot and be like, we talked about it early.

Yeah.

We should have talked about it right when you said it.

Dude, it was June by the way.

I started learning about it in June.

Six months ago.

Oh man.

So you've been way ahead of the curve.

Okay.

So you told me about this miracle drug.

Now I'm like, most people, miracle drug, you know, I'm skeptical initially.

So can we talk about, I guess like, have you looked into the science and the side effects?

I asked a doctor friend and he goes, yeah, these drugs, they're super effective.

And he's like, they work.

There's known, he's like, I don't know of any kind of known downsides to taking them

right now, but also they're so new.

So like, you know, we'll see 10 years from now, you know, everybody's small intestine

is tripled up into like a little P and they, what happened?

So what do you know?

That's the downside, which is it, now this particular drug, I don't actually think it's

that new.

Like these types of things have existed for, I believe a couple of decades, but it is like

new, like on a bigger scale.

I read like, there's like this original study that they tested this on two or 3000 people

and they found that like the side effects are like, for some people you, like you get

muscle cramps or stomach cramps and like some things where you're just like uncomfortable

for two or three weeks.

For me, when I started playing around with it, I got really cold.

I was like freezing all day and I wanted to like wear a coat and I thought that was just

because I was just like 9% body fat, but I think it was partially the drug.

There's another thing where like, there's a chance it causes thyroid cancer, but that

doesn't seem like a statistically significant thing, at least not to the point of like causing

true concern.

I think the biggest concern is, I don't know.

Yeah, we just don't know yet.

Okay.

So fair enough.

And we're not, that's not our specialty.

So let's not talk too much about it.

Let's talk about some of the, I want to talk about the business side and then I want to

talk about your other experiments that you've done.

Oh, wait, hold on.

You know what's interesting though about this?

Why this is going to be big, I think there's a world where this like cures obesity.

So there was one downside, which is like the study that they, everyone lost this weight

on after they quit taking it.

The downside is if you were into obesity.

Yeah.

No, dude, the downside was like people gained weight after they quit taking it.

Like they gained back like two thirds of the weight.

So like if you don't like actually use it to create habits and then you get off of it,

you're just going to get fat again.

But I think there's a world where it helps like get rid of obesity.

I also think there's a world, I think there's a world where it could help cure alcoholism.

Dude, there's been people posting like, I like, the way I find all this stuff is I go

to forums, which we can talk about in a second, but people are like, I'm an alcoholic and

I started taking this and I don't crave alcohol anymore.

Like what's the name of a forum, like Reddit or you're talking about like deep forum, like

bodybuilding.com or something.

Yeah.

Yeah.

So like it could be a body, I will go to bodybuilding.com or there's a Reddit called semi-glutide.

There's a Reddit called Osempic and WeGovie.

There's subreddits for all of them.

How many people are a part of the Reddit for semi-glutide?

Let's look right now.

So there are 14,000 members, not that many.

So that's pretty low.

But that's cool.

That's enough people that like, it gets pretty interesting.

And then there's another one for like each brand name Osempic 19,000.

So and then, okay, so here's some kind of crazy business stuff.

So to me, I'm like, wow, there's a, there's a miracle drug that helps you lose weight

easily and almost guaranteed and to people like tons of people and a bunch of celebrities

are doing it.

I think it's going to fly.

So sure enough, the, you know, supply starts getting constrained because too many people

are trying to get it.

Have you heard of some of these brands that try to get it to you and how great, how much

they're doing right now?

So there's like the Norvo, the, the European company and then like the, like the, that's

I think the maker of it.

So I was looking, I was like, how do I benefit from this financially?

I was like, I'm not taking this drug, but how do I make some money?

That's a different drug.

And so I looked into the, you know, the maker of it, the stock.

And then I was like, okay, well, how are people getting this today?

The first search, if you search, Ozempic is a company called Calibrate and Calibrate

has some crazy stats.

So Calibrate, basically you go to their landing page and it's like Ozempic online weight

loss prescription.

It's a safe doctor strive, GLP one thing, you know, see if you're eligible.

And then basically you get, it's like telemedicine.

You get a call, you get a prescription, you get the right loss drug.

They are currently valued at about 450 million.

This company in less than 24 months, they've basically scaled to about a $50 million run

rate.

No way.

Really?

Kind of crazy.

So July 2020, it's a zero.

July 2021, it's less than like, you know, it's, you know, it's tiny and then it's gone

up.

I want to say, what is this?

How did you see this?

I can't really say, but it's gone up, you know, 10 X in a year.

So that's kind of crazy.

And they project that by the end of this year, they'll be at 60 million.

And by then the next year, they'll be at 140 million.

So semi-glutide, it costs like 500 bucks a month.

And when you take it, you're like, this is dope.

I don't want to quit taking this.

Right.

You're like, hey, turn off the heater.

I got to be rosympic.

Well, it's like, you're like, what would you pay to like be ripped?

You know what I mean?

You'll pay a lot.

Yeah.

Yeah.

You know what, it turns out I won't do is inject myself with a, you know, kind of new

Irish drug, but you know, I think I'm, I'm in the minority here.

It looks like the majority of people are doing it.

So there's this company, there's next med obesity is a disease, not a choice.

We will help correct your body chemistry with a, with this drug.

Okay.

That's pretty, pretty strong, pretty strong marketing.

Okay.

Cool.

So that's, that's the first part is people are going to Google search this thing like

crazy.

If you go to Google trends right now and you search for like a Zampic research semi-glutide,

you just see it's like basically going up, up, up, up, up.

And then the Google trends, like, you know, they do this forecast where it's like a dotted

line and the dotted line is going straight up to a hundred.

Is it really?

Yeah.

Like this thing is going to fly.

And so like, you know, I think there's, there's going to be a lot of people doing this.

I think that if you are creating content that is reviews, reviews, science, like summarizing

the science around this stuff, I think that you can make a killing right now.

If you can get in the top rank on SEO or on YouTube, doing reviews and scientific summaries

and FAQs on this, on these drugs, because you will then be able to affiliate link out

that lead.

And if it's $500 a month and people are staying on this thing for multiple years, you might

be getting paid, you know, $3,000 a lead or $10,000 a lead or something like that, right?

Like it could get kind of crazy depending on what the lifetime value is of these things.

And so I think that somebody who creates content for those Google searches is going to do really,

really well, right?

And so while I go search, I haven't looked at all the SEO tools for this, but...

Well, a lot of the, when I went and I went and researched this like crazy and I used

YouTube and I used a bunch of different stuff to like learn about it.

The majority of this content is mostly for women who are overweight, you know, it's,

it's overweight women.

And I went and I was like, okay, but is this, what does this drug do for like kind of fit

men?

I was like, what's going, you know, I like, that's like the niche that I'm curious about.

Like, okay, cool.

If you're some podcasters, is there a niche for like, like guy next door, like, you know

what I mean?

But I was like, looking for like, all right, so if you're 300 pounds, this could make you

200 pounds, but like, you know, like, I don't need to be less fat.

Like I just want to, you know, how do I get a B minus face at a B plus body?

Yeah.

Where am I going after this?

How can a Missouri eight become like a New York seven?

That's just what I wanted to know.

That was the niche.

I was trying to learn about it, but there's like, not that much content.

There's some content on about it on YouTube with like Joe Rogan and more plates, more

dates, talks about it.

Huberman is beginning to talk about it a little bit, but there's not a significant amount.

Right.

I also think that owning a Facebook group of people who are trying these things out or

even batching it by month, like November, you know, Osempic bunnies and it's like, you

know, here we go.

We're all going in.

How's everyone doing?

Oh my God.

It's amazing.

Oh, you're on the fence.

Click this link and you can get in.

You know, like here's, here's how it works.

And so I think that there's a bunch of different ways to be an affiliate for this stuff that

so that I think is going to do well, plus obviously the companies that are selling this

stuff directly.

And you don't want to take this.

You're not, you're not on board.

Like, I don't know.

I'm fine.

Like I, I'm not like completely against the idea of taking it.

I just play it safe when it comes to health stuff and I play it safe more, more, more

than anything else.

And so if there's a lot of unknowns and it sounds a little too good to be true, I just

got to wait and like, you know, I get shredded next year is fine.

Two years from now.

If I wait this out, I'll be okay.

You know, if this really is going to make it so that nobody gets fat anymore, then honestly,

being shredded ain't going to mean shit anyways.

So not sure.

Not sure how I feel about it.

You're just fighting the advances of, of modern science at your own loss.

You know what I mean?

Yeah.

I'm like a flat earther of the body.

Well, and, and we should say like, I do think that like being natural, like I, I think there's

pros and cons where they're like, people are like, well, I don't want to take drugs.

And I'm like, well, like, would you key, would you take the, and they imply that natural

is better.

And I'm like, I think that's actually a stupid argument because like, I can go eat some seed.

That's natural.

And that can kill me.

And also like, if you're, if you're sick, do you do chemo?

Of course you do.

And so where do you draw the line as to like what you will and will not do.

And I love testing drugs and testing all of my, like I said, new products, cause I'm like,

I actually want to find out where my line is.

You know, is your like, you could be like, well, I'm not going to drive a car.

That's not natural.

And it kills people.

But I'm like, yeah, but it's pretty, pretty sick.

Cars are cool.

Like, so like it kind of makes it worth it.

So I, I, I challenge people to ask themselves and for them, they may say, well, I just don't

want to take anything.

And I say that, I think that's great.

Do what you want.

But I always think it's like an interesting argument when people say they're unwilling

to take a certain drug.

And I'm like, well, but you're, if you drink this Coca-Cola, or if you take Advil, like

where are we going to draw the line?

Yeah.

Yeah.

We're going to draw the line at things that I already thought were normal and new things

stay out.

That's, that's a good reality.

Look, I'm, I'm what you call dug in.

I've made my mind and I'm not changing.

Okay.

I have mental cleats and I'm in the ground right now.

Let's move on.

So, um, oh wait, wait, let's finish up with weird things that you've explored that are

not so much.

Dude, this looks too good to pass up.

So vaping weed, I was on that train since 2004.

And I used to, so nowadays, cause I was like, well, I want weed, but I don't want like smoke.

And I was never like a weed guy, but I like, I remember thinking about this and I'm like,

I don't, I don't really even like this drug, but like the whole smoke thing seems weird.

And so years ago, I bought a thing where I was like trying to research this like crazy

and like there's vaporizers, but, and there's this thing called a volcano.

You know what that is?

No, it's like a $600 vape thing that would like put vape in like this plastic bag and

you would toss it around the room and I was like, that's stupid.

And so I like went and found this like wood maker who made like an oven that you light

on fire.

It's basically like a meth pipe for weed and it heats the weed to like a certain temperature

and it turns into vapes.

And I was like, portable vapes, this is going to be a thing.

And then like packs came out how far ahead of the curve for you on that.

So you started vaping 2004.

That's crazy.

When did vaping become popular?

I feel like that's like five years ago, five years ago, but I was all about vaping.

The other vape that I thought was going to be a thing and it never turned out.

I learned about vaping alcohol.

Turns out that's not like, there's not like that much science to it and like chugging

is actually the way to go.

But I was, I was curious about like, can you actually get drunk off of the vape?

So I remember like creating.

We got to put up the picture of you with the incredible hick tan versus you now.

This is the like, uh, zempic, you know, infomercial.

How did you feel about that?

That's pretty messed up.

Right.

What's, what's pretty messed up here?

Your before picture.

So basically I posted a before picture on Twitter and my before picture, it looks like I'm

Kid Rock's nephew.

Before picture.

Honestly, it looks like somebody is staging a before picture.

It's like, all right, how do we make this as crazy as possible?

Like, turn the knob up all the way.

Like, yeah, like somebody said, it looks like you get that guy definitely has a couch in

his lawn.

Later that day, I saw a guy get shot in his leg with an AK-47 in a drive-by.

It was the most hectic part of my life.

I was like, definitely has like a loose, you know, hot dog in his pocket right now.

Dude, I looks like a hot dog.

Yeah.

So you, you know, you are a man of progress.

You're a symbol of progress.

So that, that's amazing.

The other thing you said, you're taking some like crazy wonder drug for your Achilles

right now.

You want to talk about that or no?

I'm, I'm, I'm looking into this thing and I've, and I've tested it out a little bit.

It's called BPC-157, so it's a, it's a peptide, which is, it's hard to, I'm not a doctor.

I don't even like explaining this stuff, but it's basically like an amido acid.

Okay.

We have no public math.

Maybe we should also have no public science.

Well, here, here's why I started getting interested.

I started reading on Reddit on like the pet, what's it called, the peptide Reddit.

And this guy was like, my shoulder has been hurting me for 20 years and I injected myself

with this thing.

And like three days later, I have zero pain.

And I've complained for like five years that my Achilles and my calf, I like it always,

I'm always in pain.

And so I was like, screw it.

This one Reddit guy, I'm going to try this out.

And so I did it.

My calf feels amazing.

I have zero pain, dude.

And so that's my point.

So I think, and this is kind of what I wanted to talk about.

So like, I think that you can find patterns in non quantitative places.

So Facebook groups, forums, article comments, comments on like when box or CNN or whatever,

when they post their articles on, on Facebook, looking at the comments.

And 90% of it is total nonsense.

But there's something interesting about like repeatedly seeing these things, like here's

a really like controversial one that was controversial at first, but now we're like, maybe it's not

bad.

Or when I follow all political spectrum on Facebook, so I can see like what articles

are the trends.

And I'm like, wow, Fox keeps, or Breitbart keeps posting about Wuhan lab and like a virus

coming out of it.

Like, what, what, no, this, we didn't, this didn't come out this way, but why do they

keep saying this?

It's like, it can't be true.

Someone ate a bat in their soup.

And that was what happened.

Yeah.

That's what I thought.

But like, this is, and this is just one example.

For nowadays, we're like, huh, that's actually plausible, maybe.

And so what I try to do is whenever I see these crazy things, I try to say, what's the

repeated pattern?

And let me ask myself, like, what is the evidence?

Not these people are crazy, or this is stupid.

So like, if I hear about a drug or a product, my, or my, I used to say, you're just nuts.

You're insane.

You don't know anything that you're talking about.

You're just be normal.

Now I say, well, why are you saying that?

And like, is there any evidence here's like, for example, here's one that was interesting.

And I'm not a political guy.

It just so happens that the political things are like way easier because there's way more

of them.

I saw this like crazy Instagram handle say that Putin has cancer and he's like close

to dying.

That could be total nonsense.

But I'm like, that's really weird that someone would say that.

Let me like go and research.

And then like, I'm like research, like, oh, wow, he did cancel to like things recently.

So I understand why you could jump to that like conspiracy, but like, it's just like

interesting to see like new ideas pop up and patterns that repeatedly happen.

And then to ask yourself why, and that's typically how I find a lot of interesting trends.

Another one is like, do you remember Keto being really popular?

Yeah.

Dude, Keto's dead.

Keto's, Keto's gone.

Like I would bet I haven't looked at it, but go to Google Trends right now and type in

Keto.

And I bet you it looks like a mountain.

Like we're on the right side of the mountain where it's going down.

And like, you just start seeing these trends where like people are like, who does Keto anymore?

Or you just start seeing these things and I find that so fascinating, like to figure

out where these subcultures are on the internet and what do people who are considered freaks,

what are they believing and actually which one of their controversial opinions is going

to prove to be true in like, you know, a couple of years.

You know, I got to give it to you.

When you first started saying that you saw a guy on Reddit say that his shoulder pain

went away and then you injected yourself, I thought to myself, this guy's an idiot.

But now I realized I misjudged you.

You're a biohacker.

We just needed to change the flavor.

We just went from mayonnaise to aioli and I love it.

That's all you needed.

You didn't be like, yeah, I just take random drugs recommended by strangers on the internet.

You need to say I'm part of the biohacker community.

It's like Indiana Jones rebranding a male purse.

Like he nailed it.

That's what I need.

All right.

Let's go to the next one.

Speaking of Indiana Jones, I saw a clip, this is actually a good transition.

I saw a clip of the new Indiana Jones trailer.

I don't know if you've seen this.

Have you seen the new movie trailer for Indiana Jones?

No, I play sports and work out and stuff.

So in there, I don't watch like wizard movies, well, top five wizard.

So it's played by Harrison Ford, right?

But Indiana Jones is like the remake, but it's Harrison Ford again.

And in the trailer, there's this one scene where Harrison Ford, he looks like somebody

calls him Papa now, he's a little older.

He rewines the clock and he looks like young Harrison Ford in the scene.

And I was like, oh, how'd they do that?

I think the technical term, by the way, for people of that age is gray-bush.

That's the preferred nomenclature.

Show some respect.

I'll kick you about that.

Pronouns are gray slash bush.

So I was like, how did they do that thing where they like made him look young in that

one scene?

Like that was pretty, pretty cool.

And I found out that the South Park guys have a company around this.

Have you seen this?

The guys who created South Park have this company called Deep Voodoo.

And they've raised a lot of money for it.

They raised $20 million.

And what they're doing is they are creating deep fake technology for movies.

So they're like, yo, visual effects, expensive as hell.

What if we can do it using AI and deep fakes?

And the way this works is they actually were making a movie that required a lot of visual

effects.

And so they were kind of building this technology in-house for their own production.

And I think something happened.

COVID happened.

They shut down the movie.

And so now the movie is not happening.

But they were like, well, how do we turn this, you know, turn this lemon into lemonade?

How do we turn this failure into, you know, something that could be successful?

And so they spun out the technology as its own company.

And they're like, yeah, we're going to basically use this technology to make it easier to do

visual effects.

And so then there's this music video by what's his name?

Kendrick Lamar.

It was amazing.

Okay.

You've seen this video.

It was amazing.

Yeah, dude.

I was going to, I was, I've been looking into this.

You play sports, you exercise, and you also watch rap videos.

Damn.

I'm not a normal podcaster, I'm a cool podcaster.

Dude, the Kendrick Lamar music video is so good.

It is so good.

It's magic.

They use this technology.

So what he's doing is he's, he's described it like, you, you know, it better than I

do.

I've only seen it once.

It sounds like you actually saw it in the wild.

So basically if I'm, it's just basically a close-up of Kendrick Lamar and it's just

him rapping.

So it's Kendrick Lamar, the heart part five.

It's him sitting in a chair.

But he turns in to all these people that have been in the news recently, but it was like

Will Smith.

I think it was even O.J.

So I guess it was black people who did something wrong.

It starts off with him, then at like the one minute, 45 second mark, all of a sudden his

face just changes into O.J.

Simpson.

And it looks great.

He's wearing the same shirt, same hair.

It just, just his facial features changed to identical to O.J.

Simpson, but he keeps rapping and it's not like, you know, sometimes you see these A.I.

things where the mouth is like, it's like not quite moving with the words.

And you would think that it'd be pretty hard to do with rap, but they did it.

It's like, it looks perfect.

And he looks like O.J.

Then he changes into Will Smith.

And he changes into Kanye.

Then he changes into Nipsey Hussle.

He changes it.

And he just keeps morphing.

And if you look at the bio, it says, Deep Fake from Deep Voodoo.

Special thanks to Matt Stone, Trey Parker and Deep Voodoo for the production of this

video.

And so that is, that's pretty cool.

And I think this is kind of amazing.

These guys, like some people look up to Elon and they're like, oh, Elon is the, that's the

best it can be.

He's the career wise, you know, he's the, he's the Michael Jordan.

For me, these guys are a little bit more like the Michael Jordan.

I agree, man.

They've never, they have no blemishes.

Creation of South Park.

South Park's amazing.

The way they went about it, the way they poured their heart and soul into it.

If you have ever watched that movie, what is it, seven days to air?

Have you seen this movie?

Yeah, it's awesome, man.

It basically shows how they, they produce South Park in one week.

Every episode is in one in seven days.

And they just followed them for like a Monday, Tuesday, Wednesday, Thursday, Friday, Saturday.

And then that's like, boom, here's the, the episode goes live and all right, back to the

meeting room tomorrow.

We got to do another one.

And we do that for the whole season.

And that's how they stay super topical with their, with their shows, whereas other shows

can't because they, they film the whole thing over a longer period of time or they animated

over a longer period of time.

So they can't do things that just happen.

So they did that.

They did Book of Mormon.

So now then they, they crush it at the play, you know, Broadway play, you know, space.

Now they're doing it with this product, this technology company, this production company.

I think they just signed a $900 million deal, by the way, with somebody.

So these guys are just like crushing it.

Wait, what not?

What $900 million deal?

I think with a Viacom, they signed a deal, I think for South Park or, I don't know if

it's South Park or it's other shows too, but it's a crazy dude.

And I bet I wouldn't doubt if they're each worth something like $400 million.

These guys are like prolific and they've done it.

How long has South Park been around?

I think like 30 years.

And they're just, sorry, not 30.

They're just friends, dude.

It's great.

Yeah.

So like what's funny is these guys make like raunchy kid comedy and they've never had like

a blemish.

Like they've never really done anything wrong.

Like the worst thing they've ever done is like gone to like, remember when they went

to the award ceremony on LSD and they dressed up like J.Lo, so, so there was like that.

There was an MTV movie awards where J.Lo wore this like green dress that was like risque

and like was iconic, whatever.

And the next year they dressed like that.

Actually, I do remember this.

Yeah.

That dress is iconic.

And they tell the story.

They're like, yeah, we just like took a bunch of LSD and decided to do that.

And they're hilarious.

These guys are the best and they're super prolific, man.

They're awesome.

So these guys, I think they got to be our Billy of the Week.

Million dollars isn't cool, you know, it's cool, a billion dollars.

And they signed a $900 million deal with Viacom CBS in August of 2021.

Book of Mormon, their Broadway play has grossed 500 million in revenue and they just raised

$20 million for this new deep fake company.

And basically, they say, you know, deep fakes have this rap of being, you know, problematic

because there's going to be fake news and there's going to be misinformation.

But also it's going to be really important for Hollywood films.

So things like de-aging the character like in here and like Harris afforded Indiana Jones

or the music video stuff that you saw, their bet is that visual effects are too expensive

and that deep fake technology can make it much more cost effective to do creative work.

Yeah, it's kind of crazy.

So they basically the movie, they had a movie suspended due to COVID, they pivoted out the

team and decided to provide deep fake tools to Hollywood.

Before that, the thing they were making was a 14 minute comedy featuring a deep faked

version of Donald Trump.

And so that's what got a hand, you know, another good, another good South Park thing, another

good South Park thing that I stole from them a long time ago was there's this video of

them talking about storytelling.

Have you seen this where they're like, they're like, we have one trick when it comes to story

to the one rule when it comes to storytelling.

And they go anywhere you can say, and then this happened, he's like, you know, what,

when a kid tells a boring story, they're like, I came from school and then my mom said this

and then she said, I can have some candy and then she got the candy.

And then it's like, this is the most boring story ever, just, you know, kill me now.

And then, you know, and then is that a key word where you're not providing any twists

and turns that would make this an interesting story.

You're just layering on more shit, more shit, more shit.

And so they're like, swap that with a, but therefore, so instead you would say, I came

home from school and asked my mom for candy, but she wasn't home and she's always supposed

to be home.

Therefore I went outside and they started saying, mom, mom, mom, mom.

But the only person who was there was this, my neighbor, who's always creepy, blah, blah,

blah.

And so, but and therefore make for an interesting story, whereas, and then makes for a boring

story.

So they can literally take a script and just cross out all those sort of like, and then

types of, of, of connector words and replace them with a button so or a button therefore.

Someone tweeted, why do you like my first million?

And we got like hundreds of replies.

And the common thread was Sean just oozes and drips charisma and his storytelling is

so good and it's just addicting.

Sam has a funny laugh.

One guy goes, Sean's got such good stories and he's such a great storyteller.

Sorry, Sam.

Yeah, I don't know what was good on there.

I think because I retweeted it.

So it was like, you know, people who like me, I guess who were, who were applying.

But yeah, they were like, you know, the, the experience of stories, whatever.

I was like, I feel like your experience of stories and like crazy weirdness is what

makes the podcast tick.

I really believe that.

I think, oh, here's another compliment I got for you.

I was actually going to start the pod with this, I forgot.

I was, when we were at that retreat or whatever, I had asked somebody a question.

I was like, because I'm trying to think about what to do in my life, right?

I'm like, okay, sold milk road, thinking about what's next.

And I was like, okay, I think life comes down to picking the right thing to want and then

bending reality to make it happen.

And picking the right thing to want in the first place is almost even harder than becoming

a reality bender.

Like at this point, I believe I'm a reality bender.

That was hard.

That was the first 15 years.

And now I realize, oh shoot, if I am a reality bender, I better pick right.

So I asked somebody who was there, I go, man, who do we know?

Who are examples of people that I feel like they pick the right things to care about and

to work on?

Like they pick the right goals, basically.

And then they bend reality and make them happen.

And I was like, who's like A plus at both of those things?

And I thought I would have this like handful, like just like a basket full of examples that

I could just be pulling out from for inspiration.

And what I found was that even the people who I think are super smart, most of them were

picking like dumb things to think about, care about, work on, right?

Like they were not picking well.

And then a bunch of people who picked well, weren't ever going to bend reality to their

will.

It was like, yeah, I talked to them five years ago, still wanted that.

Here we are five years, five years later, no real progress, you know, they're still

just trucking along kind of like they don't really, they haven't really figured out how

to make it happen.

So like, I'll give you some examples of what I mean by this.

So we have a buddy, I'll kind of pick on him, I'll pick on him, but I won't say his name.

Very successful, probably worth, I don't know, 100 to 200 million.

I feel like has just been batting 1000, like just had wins ever since the age of like,

you know, 24, like just kind of first thing worked in a small way.

Next thing worked in a big way.

Now they're doing a new thing, you know, that's, you know, or in between they invested in a

bunch of things, good investments.

Now they're doing a new thing.

Sure enough, it's working.

And they make it look easy to the point where I was jealous, I was like, damn, this person

makes it look easy.

Or like, what do you even do?

Is this real?

Yeah, you're talking about, and I'm like, are you sure you have a job?

Yeah.

And I'm like, but the problem is, and I even told them this, I go, I feel like you beat

the level of this video game.

And then instead of going on to the next level, you just hit reset on your super Nintendo

and played that same level again.

And you're doing that thing where you're just almost like trying to speedrun that same level

like perfect, you know, like people who play Mario and they're like, I'm going to perfect

this level.

Right.

It's like, dude, just go to the next level and have a different adventure, have an improved

adventure, right?

Like, more challenging or more interesting or just new.

And there was first they were like, when I told them this, they, I was like, they were

starting a new thing, it was working.

Everybody else was patting them on the back being like, you've done it again.

It's working.

I can't believe how easily you're able to make these things work.

And I was sort of like, I feel that way, but I also feel like you're playing the same level.

Of course you're making this work again.

You already know how to do this.

They did a thing recently where they bought a company and they were super pumped that

the company like, and it was a great buy.

They made a great buy.

They bought a company.

It's not like they had a background buying companies.

They just did it.

They bought the right thing.

It wasn't available on the market.

They found the person and they convinced them to sell.

It's making a few million dollars a profit a year that they're going to pay back their

whole investment in 15 months or something like that.

It's a fantastic buy by all accounts.

But why are they doing that?

What does that bring to your life?

You're already worth $100 to $200 million.

This $2 million a year of profit is not doing anything except for distracting you from maybe

what you should focus on, which would be something else.

It's kind of nitpicking somebody who's amazing at a game.

So I kind of don't want it to be, I don't mean it in a negative way.

I just made it in, man, it's really hard to find somebody who picks the right shit and

knocks it out the park.

And what do I know?

As I'm brainstorming, I'm like, dude, I think Sam is that guy because I thought of a couple

people, but I just like last night when I was thinking about this, I was like, dude, Sam

is the best example.

Let me tell you why.

I remember when you were like, you've done a bunch of things where you're like, I'm going

to motorcycle across America.

It was like not what everybody else was picking.

You weren't just following a herd.

You then immediately went and did it.

So you've done a bunch of things that I feel like you were choosing.

You didn't just do what everybody else was doing.

And each one added to your life value.

So it's like, oh, this trip across America, right?

Or this way to make a bunch of money because having a bunch of money gives me this safety

net and ability and ammo to go do cool stuff.

So the newsletter was another one where it's like, what the hell is this guy doing?

But you figured it out and bent reality to your will.

You made it happen.

When I told you about that, you go, you know, you're bringing a knife to a knife fight.

And I don't want you to even bring a gun to a knife fight.

I want you to bring a magic fucking wand to a knife fight.

And this newsletter, that's just a little bit of a bigger knife.

And he said that to me and I was like, oh, it's like a sword.

That's all right.

That's pretty cool.

That would still win the fight.

Yeah, and you were completely right, right?

I was like, oh, you're going to do a content company and your answer is I'm going to do

better content.

And I was like, where's the disruption?

Where's the technology?

Where's the new platform?

What's the, what's the pitch?

And the pitch was like, yeah, like you ever read this stuff, man, it's dry.

It's boring.

It doesn't even, like it doesn't speak to us.

And I was like, your plan is to be less boring.

That was literally your business plan, right?

That was literally your pitch deck for the hustle.

I call it the daily show effect.

I was like, we're just going to be like a little funny.

Yeah, I was like, dude, that is not a pitch.

I remember I was trying to give you like help.

I was trying to help a friend.

And I needed the help.

And so it was so stupid.

It was so stupid.

I can't believe it worked.

If I be honest, like I was right in a way that it didn't become like a multi-billion

dollar company because you weren't doing some like crazy, crazy shit.

But like, so it may not have been the right investment.

So maybe I was right there, but, but who cares?

Cause you were like, dude, I'm going to own 90% of this and I'm going to sell this.

I'm going to have, you know, like whatever, tens of millions of dollars in my bank account,

which will let me live and do whatever the hell I want by the time I'm 30.

And then sure enough, it's exactly what you did.

You bent reality to your will.

You picked the right goal.

You were like, I'm going to have this like huge financial war chest by doing the thing

I know I'm going to have fun, build a cool brand and meet a bunch of cool people along

the way like you did with hustle con.

So you did that.

Then you were like, all right, should I do this Airbnb thing?

You started thinking about luxury Airbnb's and short-term rentals and creating a portfolio

there.

And I was like, wow, how does he think of it?

Like what, again, that's not where most people are going with the next step of their career.

And you started, and then you, and then the thing you've picked now, which we don't talk

about too much now, but like the thing you pick now, I think is the perfect project for

you.

And it's the perfect project for where you're at.

And I'm like, damn, he did it again.

I even texted you this.

You know, your project selection was so perfect.

All I can do now is try to think of the second best project to pick for myself.

And Mo has my reply to you.

Did you remember?

Oh, you were like, dude, you had this, you know, you stopped, right?

Or something like that.

Yeah.

Yeah, because I actually, I didn't want to say too much because then it'll kind of give

it away.

But like, yeah, I had prototyped the same idea, liked it, but I was like, you know, didn't

have it all kind of figured out and I wasn't really ready to go do a new thing.

So I just kind of like, I took the quick win and I moved on.

And you were just like, oh, wait, that's like, you know, that's actually, you figured out

the right way to do it and you're doing it and it's amazing and it's going to work.

So dude, I just want to say, I think you're that guy.

And I think this is a really important thing to figure out is who are the people that you

think choose the right things to focus on and then are able to bend reality to their

will?

Because that's like the one, two punch that is like most important in life.

Well, thank you for those compliments.

You got one more, one more.

It's not just about work, right?

So it's like fitness, right?

If we showed that before and after, like you really like made it a point to get in phenomenal

shape, health wise, that's and not just like you're not just like shape, but like mobility

strength, athleticism, like things that actually like are de-aging, right?

Like they're the reverse reversing aging rather than just how many friends do we have

that just basically are like only focused on stockpiling success and money and you meet

them and you're just like, dude, like you're just going downhill, right?

Like the aging is like it's going at double speed.

So yeah, you're making more money, but you're doubling your age rate by the stress, the lack

of the bad lifestyle that you're living, right?

Like it's not good.

And so that's very common.

And I think you're uncommon in that the last one is like, let's say family or relationships,

that sort of thing too.

Like how do you make it a point to be good at that, right?

Choose the right focus.

You want to have this great family life and then bend reality to your will.

And so I think I really respect that, you know, about you.

And I think that that's something that I'm looking for more models of that in my life

because I now realize that that's the most important one to punch.

Well, thank you.

I think not to make out with you on this podcast, but yeah, if you want, like by me dinner first,

but I think you got you, you we flattered you with this tweet.

So you got your ego.

I was, I was I messaged Sean, I go, God, these guys really hurt my feelings.

But I think what I learned, the reason why I'm able to do some of these things, one,

I think it was Guy Ritchie.

He said something like, you are the director of your own movie.

And whenever I heard that line, I was like, Oh yeah, like, I don't like this game I'm

playing, but I also make up the rules.

So I'm going to make the rules to my game.

I'm like, it's like, I only have myself to blame if I'm not happy because I make the

rules.

And so that kind of changed my perspective.

And another thing I was working with Sophia Amaruso that she's the nasty gal, this, you

know, big company.

And then now she's got business classes to think she's her and I become great friends.

And she was like, Hey, I need some help with my 2023 goal setting.

And I was like, cool, here's my framework for doing this.

Let's sit down and sit for an hour and do it.

And I was like, Sophia, how are you so successful?

And you've never like written down like what you're proud of the previous year, what you

regretted, what would make you happy to accomplish this year, what those like, I'm like, I was

like, all right, so here's how much money, how much money do you want to make?

What would make you happy?

Okay, that number.

All right, great.

Let's work backwards and have a plan.

All right, cool.

What about, I always do family fitness, fun, finance.

So I'm like, all right, what about relationships?

What would make you proud in one year to be, all right, let's do your body?

You know, where do you want to be physically?

Let's write down a plan for that.

And like, boom.

So we just set aside this time that was our worry time.

This was the time where we're going to stress and we're going to worry about what's going

to make us happy.

And we're going to make a guess that boom.

That's going to make us happy.

Then we're going to stress on this plan.

Have we settled?

Is the plan done?

The plan's done.

I'm not worrying about it anymore.

All I'm doing is executing this.

The worry time is done.

Next quarter, I'll give myself eight hours on a Sunday.

Then I can worry then, but between now and then there is no such thing as worry.

All that there is is I'm executing the plan, the worry time already happened and I've got

scheduled the worry time in the future.

And so what I think a lot of people don't do is they don't spend enough time sitting

down and saying, what do I want?

What are the rules of the game that I'm going to play?

And let's create those rules and literally write them down.

And for the next some period of time, I'm going to follow those rules as best as I can.

And then we're going to reassess, are those rules actually good?

And I don't think people do that systematically enough.

So you said something like, you know, I didn't like the way that the movie was going, but

then I realized I'm the director and I could switch it, like what was that point and what

was the movie like before?

And then what did you make a point to switch?

Well, you know, when I was between the ages of like 19 and like 23, like I had some substance

issues and I got in trouble and everything.

And I remember, this sounds like really lame, but I remember watching a concert.

It was actually Oasis, which makes us even lammer.

And they were singing a song and I remember like watching, yeah, it was like really lame.

I remember I was like drunk in bed, like watching this YouTube video.

And I remembered like the singer was outputting very little energy, like, and yet there was

100,000 people in the crowd singing back to them.

And I'm like, wow, that's leverage, man.

This guy wrote this song in his bedroom and it's like, because it's such a good song and

he has such an interesting personality that he's got like 100,000 fans as well as 40 million

views repeating back to him the words, even though he's exerting a little bit of energy.

That's leverage.

That's the ideal way to live your life is to have leverage and I'm wasting it.

And so I remember like changing it around after I saw that and I'm like, that is, I was like,

I think I'm special enough to do something like that.

I don't know how I'm going to do it, but I know I have the ability to get there, but

I'm wasting it by not leveraging myself and I can only truly have leverage if I focus

on like what my goals are going to be.

So I remember like going through that and like that is really what changed it.

And then moving to San Francisco and meeting you, meeting a couple other people and it

normalized achieving goals.

And then I realized, okay, great, I can bend the reality easily.

I know how to do that.

Now I just got to figure out on what do I want and then just figuring out like what's

a holistic one.

And so I met a couple of people who they weren't all focused on work and I would ask them

why they're doing something and they're like, cause it's sick and I was like, oh, that's

cool.

Life can be fun.

Like it doesn't just have to be about money.

And yeah, I remember changing when I lived in Nashville when I was a loser.

I was like, I'm a fucking loser right now, but I know I have an it factor.

And when you, you met people who had a holistic, like a holistic want, is that what you called

it?

Yeah.

Like, or I'll just like read about them.

So like Laird Hamilton.

Yeah.

Like he interested me or like Rob Dierdek where these guys, and I'm like, you're just

doing dumb shit.

Just to do dumb shit.

And they're just like, yeah, but it's fun.

And I'm like, oh my God, you're so right that it is fun that I need to have more fun.

So like, I remember like reading or talking about them on the pod and that like kind of

has changed a little bit too.

Yeah.

And you kind of seem to like these people that they kind of chart their own path or

they're like, they just, they do it like Rob Dierdek, you know, it's like he's a skateboarder

maker, makes it kind of like a show that's like hanging out with his friends and it's

like the fantasy factory and like all this stuff, right?

Like it's kind of like you're fun, but it's like, have fun on blast or have turned your

fun into business in some way.

Right?

Is that, is that kind of like a good description?

Like why do you like those personalities more than, you know, whoever, you know, the traditional

people that people look up to?

Like I don't think most people in, in who are entrepreneurs, when you say, who do you

think kind of got it figured out or who do you, who do you look up to?

They're not like Laird Hamilton and Rob Dierdek, right?

That's like a unique thing to say.

So why is that?

Because most people don't live life intensely enough and because they, and they, I think

they don't live it intensely enough because they're afraid and I'm afraid too.

But then I see people do stuff.

So like, for example, wouldn't it be cool if we owned like a farm and we just go out

there and just like shoot guns and ride motorcycles and like have a blast?

Like that would be fun.

If you're just like sitting around, you're like, I wish I could do that.

It's like, cool.

You could do that.

You're going to make this much money.

You're going to save it.

You're going to go buy this farm.

Then you're going to go and buy all the motorcycles and then you're going to tell all your friends

about it.

And like now you have this thing.

You can do that.

Like, or like, or some people are like, I like cars.

I'm like, I wish I just had a warehouse full of cars and I could just sit around my friends

and just like tinker on the cars.

I'm like, great, you can do that.

Like I just think that you can make any rule you want and then like make it a reality.

So that's why I just like get off on that.

And I don't think people, even when it comes to work, fitness or fun, that they dial up

the, they're living out like a three when they, it's very easy to turn it to an eight.

So what would be, let's say before your 20, your 22 or whatever.

And now you're 30, what are you 31, 32?

I was born in 89.

What does that mean?

I'm 33.

Yeah.

33.

All right.

So you're 33 years old.

And I feel like you did a kind of like, you dialed up the knob on fitness, right?

We saw the before and after photo.

You told you, I, I tweeted, I think I texted you two years ago, I got, I'm going to become

a fitness influencer this year.

Yeah, I know.

This might not have been the right thing to want actually.

Maybe I take that back.

It's not, but like the point being, I was like, I'm going to guilt myself into getting

fit.

Right.

The second thing is you turned up the knob on finances.

So you went from broke to never have to work again.

Right?

Like you broke to rich.

You went from, you know, single to, you know, married and with somebody you love, you went

from, I don't know if you were having a lot of fun then, but like, I think now you have

like your dude ranch.

I had a lot of fun.

Like go and shoot, you know, shoot guns, motorcycles, work out, you know, whatever you live in

different places, different times of the year, right?

You're crafting that whatever lifestyle you're, you're into right now.

All right.

So that's 33.

What's the next holistic want for you?

So that 43 is, is it just more of the same?

Like do the same thing?

Like enjoy this for the next 10 years or is it there's another, there's a, there's another

level you're, you're looking to reach financially.

If I'm not worth at least $150 million by the age of 40, that would, I would be considered,

that would be a miss on my goals.

Now that doesn't mean I'm not worth $150 million.

You know, I'm gay and my parents die.

Yeah.

Like I think that, but like obviously that's going to have no impact on happiness, but

that's just like the goal I have.

So that's, that's it.

I think, well, by the way, why would you do something that has no impact on happiness?

Why would you want to bench 300 pounds?

It's just because that's, but like some people do.

Like I, cause I set goals and I hit them.

That's why, cause that's what I do that like, you know, like, I don't know, I just, I thought

that would be a cool goal.

And I think it's really fun.

The journey of like achieving that is cool.

Like I think it's like, uh, you'd respect yourself if you've pulled that off.

Yeah.

Because I'm afraid that I can't do it.

Therefore that's my, that's now my goal because I, yeah.

So I don't know.

Like why do you want to, why do you want to be ripped?

Like it's, I don't know if I'll make you happy, but it's like it's just a cool little thing.

And then, um, I'll have kids.

So that will change the thing.

But what I really want is I want to own more property that can, I want to own compounds.

That's really what that's, that's kind of like a goal is to have compounds.

So you remember when we went to camp MFM and we were at the, like, basically a compound,

I want a bunch of sick ones of those.

And regardless if I'm there or not, I'd be like, yeah, you guys go and use the compound.

You could have it.

That's really what I want.

I care about physical space like that.

I think that that would be something I'm looking forward to.

But no, I don't really have that many goals other than those things.

I just want to live a dope life and we'll leave it at that.

Just be a, be a fucking man.

Like I get, I get pride out of being, being a man and like, well, I just like, look, I,

I am fearful of everything that everyone else is fearful of and probably even more.

I would say maybe I'm even more sensitive to that.

And so I think it's fun to be like, I'm afraid to have this hard conversation.

Therefore I must have this hard conversation with this person.

And I feel like pride and like being a man and like honoring, you know, I'm afraid to

have this conversation.

Therefore I must have this conversation.

Yeah.

Yeah.

Yeah.

Yeah.

You know what I mean?

You know what I'm saying?

Like it feels good to like be like, look, I'm brave.

I can do it.

I just get, I get off on those things.

Yeah.

There's a part of me that's a lot like you.

And then there's a part of me that's not that way at all, but it's really funny just

to see that just dialed up to 10 and it's like, yeah, that's just how he lives and that's

what's important to him.

Like you said, it's really important to be a fucking man for me to be a fucking man.

And I just found that that's hilarious.

So never, I still thought I have never had, well, you know, like someone told me they're

like real men don't change their opinion based on every little like bit of emotion or insight

that they have.

And like, and I remember up into that, I remember at the hustle and you do, you do this too.

And I do this all the time where I'm running a company and something bad happens and I'm

like, oh, the company's ruined.

Like our quarterly plans are, I got to go fire, I've got to fire everyone.

And then someone told me they're like, men don't behave that way.

And I was like, oh, you're right.

Like, like I got to be a man about this and I cannot let, I cannot get emotional over

this, some of this stuff.

I have to like, like, no, there's not been meaningful data yet to show that I should

change my opinion.

This is just normal, like bad news stuff.

Like 40% more jewelry, 20% more tint on your glasses and 80% more of an accent, you could

be entertained.

You're just like a few tweaks away, dude.

You're like, I'm like making this dish.

I test the sauce.

A little umami, a little bit more salt, a little dash of Romania, Eastern European, need

a little bit of that, a little tan, a little more jewelry, a little man jewelry, you could

be entertained.

I'd call about Andrew Tate as having, he was the like, it was a breakout year in 2022.

And then I read about what his, what he's accused of doing and like some of the evidence.

And then I saw like a video where he admitted it.

Do you see the video where he admitted it?

No, he admitted it.

He like talks about how he manipulates these girls into being on webcam and how he like,

he just says horrible shit.

I want to say that, that pick is sort of like time magazine making Hitler the person of

the year in 1938.

Do they do that?

Is that a real thing?

Yeah.

Yeah.

Yeah.

Yeah.

It was like two years before World War II.

Hitler was times person of the year.

Are you serious?

I swear to God.

Yeah.

I don't know what year it was.

Time magazine.

That's insane.

Hitler person of year.

Let's find out what year it was.

38.

Yeah.

I was right.

1938.

He was times person of the year because he came in power and he like made a lot of

change.

What a sick reference by you just now to draw that analogy and nail the year and talking

about a magazine and that was.

Dude, because like, that was wonderful.

Because yeah.

By the way, Google it.

You could see the picture.

There's like a picture of him on Time Magazine when he was person of the year.

You can be breakout of the year and also a piece of shit.

And I want to say, Andrew Tate, breakout person of the year, huge piece of shit.

You got to go and see what this guy says.

Now also, the thing about pieces of shit, you could be 90% all right.

And 90% of the things that you say can be like, oh yeah, that's a really good point.

You've just inspired me to go work out.

And but 10% of it could be horrible and because of that, I dislike you.

And that's kind of what he does to me where like 90% I'm like, yeah, that's a great line.

You're right.

Oh, great.

Let's empower men to exercise and have confidence.

Ooh.

But anytime you use the and then someone's race, I'm out.

You know, I actually don't know if he said that, but like anytime I hear like the Jews

or the blacks, I'm like, yeah, I'm out, dude.

I'm not on board with that.

All right.

So this is officially the bro episode or the bromance episode.

We did semi-glutide and the weight loss get shredded part.

We did South Park creators as Billy of the week.

We did Sam's, you know, therapy session slash be sucking up to Sam where I cast him up.

We did be a fucking man as internal monologue.

And I think this is the bro episode, the bromance episode.

By the way, we said something the other day.

We were like, you know, to our four female fans, thank you for coming.

We it's like at every Indian wedding, for some reason, my mother-in-law, she has to

give a speech where she thanks individually, everybody who came from India because there's

like just like, she's like, they came so far.

I have to say, thank you, this auntie for coming.

Stand up, please.

And then she says, and this person came also from so far, stand up, please.

And it's like the worst speech you've ever seen.

That's how we are with our four female fans where we're like, thank you, Ashley, you are

still here.

We so, so, so appreciate it.

Sorry about the be a fucking man part earlier.

That was probably boring and or offensive.

So thank you so much.

And so they DM'd us after we made that joke on the last part and they're like, hey, female

fan here, you know, whatever.

I love it.

And so I hope we just didn't lose them after this episode.

Bro, we did.

This was not the bro podcast.

Everything we said, that's good regardless of who you are.

Be a fucking man, change it to be a fucking woman.

You're all right.

All right, we're out of here before we get canceled.

Let's go.

Let's leave.

I feel like I can rule the world, I know I could be what I want to put my all in it

like no days off on the road.

Let's travel never looking back.

Machine-generated transcript that may contain inaccuracies.